Thursday, December 14, 2006

One Killer Strategy to Boost Your Income By 20% In 24 Hours by Bryan McConnahea

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In this article you will learn about one component you can add to your affiliate marketing campaign that will boost you income by 20% in 24 hours. Secondly, you will learn the most important factors of this component and exactly how to get sales conversions like crazy.

What is this one strategy that you can put in motion to boost your affiliate sales by 20% by tomorrow? One simple thing... Landing pages.

Before I go into how to use landing pages effectively, I am quickly going to go over what a landing page is. Essentially, a landing page is a single page on your website that your traffic is sent to upon clicking on your ad or any other sort of contextual link that leads to this sort of page.

The point of this kind of page is to have outgoing links to the merchant web pages through your affiliate links. It's sole purpose is to promote the respective merchants' products through your affiliate links to earn a commission.

Landing pages are useful in many ways. Through testing, I have found a simple landing page can boost my sales by conversions 20% or even more. This is because you can use your landing page to take out all of the guess work for the visitor. If you can answer a question for the visitor, without them having to leave your landing page to do more research, you are more likely to convert that person to a sale.

Usually there are two types of landing pages. One being a testimonial type landing page, the second (and more popular) being a review type landing page. In this article I will be going over some of the key components of a review type landing pages that can explode your affiliate sales if optimized correctly.

1. A Killer Headline

A good headline is essential on any landing page. A good headline will list a major benefit of the product(s) you are promoting. This gets the attention of the visitor and tells them whether it is worth their time to stay on your page or not.

Headline Example: "Discover How You Can Add 30-50 Yards of Laser Guided Precision to Your Golf Stroke"

2. Target 3 to 7 Products

Through testing in a case study that can be found at Affiliate-Inter.net, My business partner and I have found that landing pages that target and review 3 to 7 products converted almost 18% better than promoting 1,2 or more than 7 products. 3 to 7 products keeps your visitor focused. Adding any more products can confuse your visitor causing them to leave your site forever. Less products does not give your visitor enough of a choice and they are more likely to have to do more research (off of your page) to find the best solution.

3. Product Descriptions / Reviews

Brief product descriptions allow you to outline each products pros and cons. If you can Identify a certain con that your visitor is searching for in the products you are promoting, your sales can go crazy.

4. A visual ranking system

Some people are visual learners. Giving these visitors a visual representation of your review can drastically increase the click through rate. Also these images are good to break up the monotony of text on your landing pages.

5. Images of the products you are promoting.

If you can include an attractive image of the products you are promoting this will add to the overall attractiveness of your landing page, along with serving to break the monotony of text. Images should be linked to the merchants sites as prospective buyers often expect these images to take them to the site in which they can obtain the product or service.

6. Multiple exit points.

Exit points are simply links to the merchants sites with contain your affiliate ID. You should have multiple exit points so the buyer does not have to search hard to find the link. You can include exit points on images, call to action statements, as well as other things on your landing page. The main goal is to make these extremely visible (easy to find).

A well constructed landing page can drastically improve conversions and boost sales. If you expect to construct an attractive landing page, I suggest either becoming fluent in HTML and/or purchasing an html editor such as Macromedia Dreamweaver or Microsoft FrontPage. These products are quite expensive, but have a large array of features that you can use to virtually achieve any look or feature on your page.

If you go to Macromedia's website http://www.adobe.com/products/dreamweaver/, You can get a 30-day trial of Dreamweaver 8.

If you like free professionally designed landing pages, all Silver and Platinum member of AI have access to our professional landing pages to download and use as they please, We also provide many other affiliate tools to our Silver members. You can get your free Silver membership, and pick up a hot new landing page right now.

So why not boost your affiliate sales by 20% the easy way. Use my tips, to incorporate a killer landing page into your affiliate marketing campaign.

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